The 10 Absolutes of Reuters Journalism
Always hold accuracy sacrosanct
Always correct an error openly
Always strive for balance and freedom from bias
Always reveal a conflict of interest to a manager
Always respect privileged information
Always protect their sources from the authorities
Always guard against putting their opinion in a news story
Never fabricate or plagiarise
Never alter a still or moving image beyond the requirements of normal image enhancement
Never pay for a story and never accept a bribe
Source: Reuters Handbook of Journalism
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