Dated February 14, 2024
Story about a business idea in my childhood and a message to internally displace persons and refugees around the world
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Photo: Myself after a hectic business day in 2010 taking a photograph for high school application.
Post Darfur 2003 conflict at which I lost my father, and after which me, the rest of my family and many others were forced by war to leave our homes and settle into IDP camps — all have lost loved ones and property, I was 7 years old by then. The situation in our IDP camp was very challenging — but luckily humanitarian organizations generously provided us with the needed aids to survive.
That situation tasked me in a very early age with big questions about life and the future, by the age of 10 years old — I asked my mother to allow me work and share with her the financial responsibilities she was desperately trying to meet – selling her valuables and doing tough labor, she agreed after negotiations — with the condition of not defaulting on my education.
I started working as a plastic containers distributor by carrying a big package on my shoulders containing many of them, going to shops across Abushock and Abuja IDP camps block by block — and asking them if they wanted some. But the tremendous effort exerted in distributing / selling never corresponded with the income gained — average of 3 SDGs (SDG: Sudanese Pounds / currency, I SDG = 3.34USD back then) per day at best with scanning the whole two camps walking, after doing that for a year -I started thinking about alternative ways to do a business that rewards better and pays off, that is when I got into Amir Alpha product selling (a glue- adhesive for many surface materials).
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Image: Amir Alpha product carton.
The inspiration stemmed from the fact that shop owners in the two camps when bringing products for final selling, they usually go to a specific side of the market (Food and utilities), but the Amir Alpha product was in another side of the market, so after shop owners are loaded with lots of goods from the first side, it becomes harder for them to go to the other side with the amount of goods they bought, and for just one product, but they often do not even remember it. The reliability of a shop owner in Sudan is in part influenced by whether they have all necessities available for customer buyers, that keep customers returning to same shop — so many shop owners ask me a lot about whether I have it or can provide it — for they get asked about the Amir Alpha product a lot by many loyal customers wanting to fix their broken items, I also asked many others whether they have it and would buy if I were to provide it — and a sizable number of them responded positively.
That is when I got a penalty at the 90th minute, and charged myself with providing it for the shop owners, I would buy a carton and divide the Amir Alpha products inside into dozens a pack, a carton like the one attached above in green makes 21 dozens — the whole carton cost around 30 SDGs back then and I would sell a dozen pack for 2.5 SDGs — making around 22.5 SDGs pure profit, and I am the boss of myself — so with this amount of income I turned into only working on weekends to focus on school — and would use half of it and contribute the rest to family welfare, as time goes by — I have scaled up my business and continued profiting until other competitors appeared in the market, but by then I have already built personal connections with my customers and gained their loyalty.
That window of freedom to work in early childhood taught me valuable life lessons and skilled me in many areas of life, which shaped my resilience and creativity of today.
Back then — I would just look at a shop owner and know whether they were going to buy or not, and was resilient enough to rarely skip a prospect buyer in my scanning of the two camp shops.
So this is a message to all struggling youths around the world including those in refugee and IDP camps, experiencing sheer poverty, balancing education and labor — maybe you were not born into the right context you wish have happened, your thinking power, resourcefulness, and grit are priceless if projected and replicated into businesses, tech, and many other walks of life — your minds are capable as much as MIT and Harvard graduates, if not more - provided with an opportunity to grow, be restless in seeking opportunities and learning new tools to gain more flexibility and ease carrying out your day to day affairs,
(For example; just today as I was applying to a range of jobs - I discovered a setting in windows that enables you to access any item you have copied before, it indeed increased my productivity afterwards).
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